Desperation has such a negative effect on trust. Out of desperation, we mistakenly look for whatever weight loss technique causes a lower number on the scale, and then – out of desperation – pour a bunch of money (and trust) into whatever works.
How do we determine what works? Whichever one has the most compelling ‘proof’? Highest stats? Most elaborate testimonials, filled with the most ultra-positive sounding words?
The reality is that being overweight has all kind of root causes. So obviously, what works for one person really well, might be totally ineffective for someone else. But – out of desperation – we ignore that simple and obvious truth.
Desperation can cause us to put our trust in places we normally wouldn’t.